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        Featured: RFID, Research

        NASA-Auburn research partnership to study space mission inventory technologies

        January 12, 2026 By Auburn Communications & Marketing

        Featured: Faculty, Marketing, Opinion

        Soft skills become hard currency in the age of AI

        January 9, 2026 By Colin Gabler

        Featured: Marketing, Student Organizations

        Mastering sales

        January 7, 2026 By Laura Schmitt

        Featured: MBA, Online Programs, Rankings

        Auburn Online MBA rises to No. 7 in Poets & Quants national rankings

        January 5, 2026 By Gregg Bass

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        Harbert News Articles

        Entrepreneurship, Rankings News Article Princeton Review ranks Auburn among top schools for entrepreneurship 11.13.2025 | Troy Turner
        College, Entrepreneurship News Article Business students win top prizes at Halloween pitch competition 11.7.2025 | New Venture Accelerator communications
        Alumni, Award, Finance News Article Harbert alumnus LaRussa to be inducted into Alabama Business Hall of Fame 11.7.2025 | Communications and Marketing
        Giving News Article The Auburn Spirit is contagious 11.6.2025 | Abbi Gardner
        FMA, Finance, Students News Article Auburn FMA claims national victory, earns global top 5 finish 11.5.2025 | Harbert communications
        Alumni News Article Helping keep America free 11.3.2025 | Laura Schmitt
        Alumni, Information Systems Management News Article Refining the retail experience 10.29.2025 | Derek Herscovici
        Business Analytics and Information Systems, Faculty, Research News Article AI: The modern oracle 10.27.2025 | Harbert Magazine
        RFID News Article RFID Lab's legacy of innovation 10.27.2025 | Amy Weaver, Ashton Smart
        FMA, Finance News Article U.S. senator, corporate CFO, global financier share leadership tips with Harbert students 10.22.2025 | Troy Turner
        Alumni, Marketing News Article Building a career that’s B-A-N-A-N-A-S 10.22.2025 | Abbi Gardner
        Student Spotlight, Supply Chain Management News Article Just say "Hey!" 10.13.2025 | Kimberly Hyde

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        Engaging industry with world-class scholarship

        Do you need to consult an expert? Maybe we can help! We have centers and world-class scholars who may be able to assist you with your questions or help develop solutions to your problems.

        Find a Center or an Expert
        Harbert Magazine Issue: Spring 2025

        STRATEGY & EXECUTION

        Crafting and executing an effective strategy is one of the most important tasks a business leader can undertake. And that task is neither quick, nor easy.