In first place, receiving $30,000 in startup capital, was AbGlo. Led by Holli Michaels
and Courtney Montague of the Samuel Ginn College of Engineering and Marianne Madsen,
AbGlo is a fitness device that corrects lumbar position during core strength exercises through
visual and sensory feedback. AbGlo strengthens muscles deep within the core to significantly
alleviate low back pain and improve fitness outcomes.
Second place receiving $15,000 in startup capital went to Mammoth Super Sod. Led by
Chera Howard of the College of Agriculture, Mammoth Super Sod is a natural grass that
can stand up to drought, contains an efficient irrigation system that can reduce up
to 70% in water usage, serve as a fire barrier for homes, and produce safer sod for
players. The environmental benefits of super sod include carbon sequestration, oxygen
production, groundwater replenishment, and pollutant filtration. Mammoth SuperSod
was also the recipient of the Burr & Forman legal services in-kind award in the amount of $5,000.
Third place receiving $10,000 in startup capital went to Early Bird. Led by Thomas
Lester of the Samuel Ginn College of Engineering and Eugene Asante, a graduate of
the College of Liberal Arts, Early Bird is a groundbreaking product with a user-friendly
side-mounted push-point that activates rapid interior heating. It is a single-use
canned beverage (coffee, tea, or hot chocolate) that heats up faster than a Keurig
and is more affordable than a coffee shop. Early Bird was also the recipient of the Thomas Walter Center for Technology Management special award in the amount of $5,000 that will be used for hardware/software prototyping.
Fourth place receiving $5,000 in startup capital went to ROME. Led by Alex Washburn,
Jordan Snyder, Emily Glaze, Mandy McCutchin, and Madie Robinson of the Samuel Ginn
College of Engineering, ROME,“Roller to Optimize Material Efficiency,” is an innovative solution addressing the
labor-intensive and physically tolling task of laying materials in diverse industries.
The flagship product, the CowPaw, is an ergonomic device specifically designed to
streamline the process of laying paper in poultry farms.
Focus Friends was named as the winner of the Social Impact Award in the amount of
$10,000. Led by Abby Stansell of the Harbert College of Business, Focus Friends is
a membership-based platform designed to address the underserved adult ADHD and ADD
community. Focus Friends aims to revolutionize ADHD support by empowering individuals,
fostering community, and providing a one-of-a-kind platform to enhance the lives of
adults with ADHD and ADD.
PALS Palettes was named as the winner of the Exemplary Undergraduate Award in the
amount of $5,000. Led by Luke Dixon of the College of Architecture, Design and Construction,
PALS transforms the way the public perceives and uses discarded pallets, addressing
the current problem of millions of pallets ending up in landfills each year.. Pals
Palettes will transform discarded pallets into beautiful, functional art that makes
a positive impact on the world.