Bachelor of Science in Business Administration, Marketing Major
Become part of the marketing program where you will learn techniques to develop people’s
genuine interest in a company’s or organization’s products and services. Beyond sales,
you will learn the value and importance of your role in creating and supporting an
ethical environment that contributes to the success of a business.
At the Harbert College of Business, we are dedicated to ensuring you become an excellent
marketing practitioner through our practical and innovative curriculum, challenging
internships, and experienced faculty and staff. With a BSBA degree and a major in
marketing, you will cultivate the interpersonal, creative, and analytical skills needed
in today’s competitive climate.
Through the marketing program at the Harbert College of Business, you will not only
get an educational experience catered toward your individual needs but also exposure
to the field of business and marketing that will give you an edge above your peers.
Why Major in Marketing at the Harbert College of Business?
Leveraging Strength
As a marketing student, you will take the MBTI and Chally assessments to understand
and leverage your inherent strengths.
Industry Engagement
As part of the marketing program, you will have the opportunity to gain valuable experience
through internships and case competitions.
Comprehensive Curriculum
Beyond the basics of our core curriculum, you’ll learn advertising, retails & sales
management, digital marketing, and personal selling.
Program Overview
Curriculum
View the required courses for a marketing major and begin building your plan of study.
As part of the marketing program, you will have the opportunity to participate in
an internship where you will gain experience in the field and potentially earn course
credits.
Choose a career path that will prepare you to handle the functional decision-making
of marketing enterprises. Marketing Management is a track that synthesizes all aspects
of marketing business into one, making career opportunities diverse, profitable, and
plentiful in the future.
Professional Selling & Sales Management
This path is a gateway to upper-management positions and allows you to create valuable
partnerships. Professional Selling & Sales Management focuses on garnering as much
real-world experience as possible with paid sales internships.
Retail Management
Become part of the rapidly-changing industry that deals with selling goods or services
directly to consumers. Retail Management delves into the nuances of retailing, walking
you through the process step-by-step. A background in retailing can open doors to
many careers.
Get Involved
Auburn University Marketing Association (AUMA)
Join an organization that will help you strengthen your professional development and
fill out your résumé. AUMA offers many activities including educational seminars,
workshops, networking socials, and volunteering opportunities.
Student Organizations
Find your student professional organization at the Harbert College of Business. These
honor societies, associations, and clubs enhance your educational experience and provide
lifelong benefits in your chosen field.
Degrees & Programs
Faculty & Staff
Career Development
Recruiters & Industry
