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        Business Analytics Case Competition

        Matthew Freestone, Morgan Jones, Lorissa Algarin

        1st Place Winners

        2nd Place Winners

        3rd Place Winners

        Department Faculty

        Team Nochill

        Team Harbert Homies

        Team BI Beasts

        The Business Analytics Program at Auburn University’s Harbert College of Business hosts the annual University wide Business Analytics Case Competition since 2022.  This case competition provides an opportunity for undergraduate students to showcase and sharpen their analytical skills and solve a real-world business problem.

        The Task

        Teams are formed with 2 to 4 undergraduate students from any major across the campus.

        In the first round, teams are asked to analyze the client’s business problem, identify insights and formulate their results and recommendations. Teams submit a short executive summary report explaining their approach, analysis and insights. 

        Six teams will be selected by faculty judges to enter the second round, in which teams polish their submissions to the first round and present their work to compete for the final prizes. A panel of corporate judges evaluate team submissions and presentations on their quality of solution, methodology/modeling and quality of presentation delivery.

        [Sample Case Questions]

        To assist our leadership team in determining areas of opportunity and where to focus, your objective is to analyze the provided customer service & sales datasets to glean a set of insights and recommendations that can be passed along for consideration. As your teams begin to analyze this data, keep in mind the following questions:

        What relationship do the various customer service metrics have on the overall sales
        volume? Based on your statistical results, what recommendations could you provide to enhance the customer service experience?


        1st Place: $3,600
        2nd Place: $2,400
        3rd Place: $1,800

        Honorable Mentions: 3 Teams will be awarded $600 each

        Outstanding Submissions: 2 Teams will be awarded $200 each

        2024 TIMELINE

        September 11 Registration Deadline (Teams Register Here)
        September 16 Receive Case Problem and Data
        October 21 Case Analysis Submission Deadline 
        October 31 Top Teams Notified and Advance to Final Round
        November 14  Final Round Presentation and Ceremony



        11:00 AM - 11: 45 AM Lunch (Invitation Only)
        11:50 AM - 3:00 PM Team Presentations 
        3:20 PM - 3:45 PM Awards Ceremony

        The Teams 

        The competition is limited to undergraduate students from Auburn University. Teams should be comprised of two to four students currently enrolled in undergraduate level programs from any discipline.

        When registering your team, each team member needs to fill out the registration form separately. There will be a place for you to type in your team name in the individual registration form. Register by clicking here.

        Skill Requirements

        • Problem Solving
        • Data Understanding
        • Data Modeling

        Corporate Sponsor

        Regions Financial Corporation has been supporting the Business Analytics program at Auburn University for many years. The company provides retail banking and commercial banking, trust, stockbrokerage, and mortgage services. It is headquartered in the Regions Center in Birmingham, Alabama.

        More about Regions Bank

        Case Sponsor

        A special thanks to The Home Depot for providing the case materials. The Home Depot is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services. The Home Depot is the largest home improvement retailer in the United States.

        More about The Home Depot

        Special Thanks

        We are grateful for all of the generous donations to the Tiger Giving Day which helped kickstart the case competition in Fall of 2022.


        Past Presentations and Winners

        • Fall 2023

          Fall 2023

          MLM, First Place Winners 2023

          First Place Winners 2023
          Team: MLM
          Members: Morgan Jones; Matthew Freestone; Lorissa Algarin

          BASYC Solutions

          Second Place Winners 2023
          Team: BASYC Solutions
          Members: Julianne Lozano; Hunter Porch; Thomas Redifer; Regie Lagman

          Byte Busters

          Third Place Winners 2023
          Team: Byte Busters
          Members: Kate Strickland; Kaylee Wesolowski; Leah Monroe


        • Fall 2022

          Fall 2022

          Buildaverse, First Place Winners 2022

          First Place Winners 2022
          Team: Buildaverse
          Members: Vijay Krishnamoorthy (Captain); Sid Singh; Ian Larson

          Risky Business

          Second Place Winners 2022
          Team: Risky Business
          Members: Victoria Regnaert (Captain); Bella Stone; Hadee El-Kattan

          Second Place Winners 2022, Team It ain't over unitl ANOVA

          Third Place Winners 2022
          Team: It ain't over until ANOVA
          Members: Kate Strickland (Captain); Emma Meeks; Sam Richardson

        Contact Us for More Information

        Feel free to email one of our team members below if you have any questions about the competition.

        Dr. Pei Xu
        George Philips Privett Associate Professor of Business Analytics
        Department of Business Analytics and Information Systems

        Michael Lamb
        Program Champion
        Department of Business Analytics and Information Systems

        Tiffany Blodget
        Coordinator - Program Promotion, Support, and Outreach Coordinator
        Department of Business Analytics and Information Systems