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Research Interests
Education
- PhD, The Florida State University, 2005
- MS, The Florida State University, 2001
- BS, The Florida State University, 1998
Professional Activities
Brian L. Bourdeau, PhD, is a professor of marketing at Auburn University. His research interests include services marketing, sports marketing, service quality, customer satisfaction, sustainability, and survey research methodologies. Bourdeau's research has appeared or is forthcoming in such highly regarded outlets as the Strategic Management Journal, Journal of Service Research, Journal of Business Research, Journal of Services Marketing, Journal of Retailing and Consumer Services, Marketing Management Journal, Journal of Non-Profit & Public Sector Marketing, International Journal of Sports Marketing and Sponsorship among others.
His research has also been presented at numerous academic conferences including: the American Marketing Association Summer and Winter Educators' Conferences, the Society for Marketing Advances Annual Conference, the Frontiers in Marketing Conference, the Academy of Marketing Sciences Annual Conference, the Sport Marketing Association Annual Conference, The European Institute of Retailing and Services Studies (EIRASS) International Conference and the Academy of Marketing Science Cultural Perspectives in Marketing Conference.
Likewise, Bourdeau is an award winner in the classroom and beyond. He has received the MBA Outstanding Teacher of the Year Award for Elective Courses, the Marketing Department Outstanding Research Award, and the Excellence in Outreach Award in the Harbert College of Business. Bourdeau is on the editorial review boards of Journal of Business Research and Journal of Marketing and Branding Research. He is also an ad-hoc reviewer for Journal of the Academy of Marketing Sciences, Academy of Marketing Sciences Review, Journal of Services Marketing, Psychology & Marketing, Journal of Retailing and Consumer Services, Journal of Organizational Computing and Electronic Commerce, Journal of Sport Management and is a member of the Harvard Business Review Advisory Council. Likewise, Bourdeau has consulted for numerous companies and associations including, the South Atlantic Professional Baseball League, the Florida Sports Foundation, the Professional Golfer's Association, and Millsport Sports Marketing, to name a few. He has also served as an expert witness on a number of business damages cases. He also has served as an expert in Patent and Trademark cases. He is a member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, and the Sport Marketing Association and has served as the vice president of communications and treasurer of the AMA Sports Marketing Special Interest Group.
