The Marketing minor provides students with a general understanding of marketing theory and practice that complements their major. The minor consists of fifteen (15) hours of marketing electives, excluding MKTG 3310 – Principles of Marketing. MKTG 3310 cannot count towards the minor.
- ECON 2020 and jr-standing are the pre-requisites for MKTG 3310
- A grade of 'C' or better in MKTG 3310 is a prerequisite for all marketing minor courses
This minor is available to Business and Non-Business majors. All students, Business and Non-Business, are required to meet all prerequisites. Pre-requisites will not be waived.
Business majors may declare this minor by visiting their Business Advisor in 147 Lowder Hall. Non-Business students may declare this minor at https://aub.ie/NBdeclareminor after reviewing all minor requirements, course descriptions and prerequisite information.
Marketing Minor Courses
Elective Courses (Choose Five):
MKTG 4310 Sports and Entertainment Marketing
MKTG 4320 Advertising
MKTG 4330 Retail Management
MKTG 4340 New Product Development
MKTG 4350 Services Marketing
MKTG 4360 Marketing Research
MKTG 4370 Sales Management
MKTG 4390 Personal Selling
MKTG 4400 International Marketing
MKTG 4410 Consumer Behavior
MKTG 4420 Advanced Personal Selling
MKTG 4430 Business to Business Marketing
MKTG 4440 Marketing Ethics and CSR
MKTG 4500 Digital Marketing
MKTG 4970 Special Topics in Marketing
Total Hours: 15 (Must earn a minimum overall minor GPA of 2.0)
For course descriptions, please visit the AU Bulletin.